For 2020, the Esports Awards will be inviting members of the esports industry to apply to be a part of our panel.
We are excited to be inviting new members to uphold our core values to recognise excellence, create legacy and honour industry. We are privileged to already have 20 panel members that supported the Esports Awards in 2020 and are looking to build on this.
Whilst joining the panel is an exciting prospect, spaces are highly limited and do require a time commitment around key calendar moments in the Esports Awards campaign. All panel positions are volunteered. With that said we are looking for experts to help steer the future of the Esports Awards and ultimately alongside the community decide the 2020 winners.
All applications will be compiled and shortlisted by the Esports Awards committee, they will then be voted on by the Esports Awards panel.
To view our existing panel click here.
The fastest 5G Network in the World just got bigger and better. Experience high-speed, low-latency gameplay on Verizon’s 5G Ultra Wideband.
Verizon announced a huge leap forward in this new era of technology-led disruption & innovation by expanding coverage of the 5G service built to be the 21st century infrastructure that will shape the future of next-level gaming.
Verizon continues to lead the industry with its 5G Ultra Wideband service – the fastest 5G in the world – built for gamers. It’s important to remember that not all services are created equal. Verizon’s 5G Ultra Wideband boasts throughputs 25x faster than 4G and, as the technology matures, it is expected to handle data volumes 100 times larger than today’s capabilities, and ultra-low latencies, which is the time it takes for a signal to make a round trip from point A to point B.
We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that’s only part of our DNA.
We’re equally dedicated to offering exceptional customer experiences. And in doing so, creating loyalty throughout the world—not just with the people who buy our vehicles, but the people in the communities around us.
Yes, our unique contributions have moved the entire automotive industry forward. But, we never forget about giving back. That’s why we strive to empower people’s lives, help to preserve the environment and donate to numerous causes. These are the things that matter to us—the things that drive us every day.
WE ARE A MUSIC LICENSING PLATFORM
BUILT FOR CONTENT CREATORS
eBeatz is filled with beats and tracks specifically produced for creators; whether for an intro to your video, the background song in your vlog, or the tracks playing while you game. You’ll find something for just about anything you could need, and it doesn’t stop there.
Our Premium Subscription enables you to use our music catalog in your content that you produce, and monetize that content. We produce or purchase the rights to the music in our catalog, giving you peace of mind when you use it. Our platform communicates with Twitch and YouTube’s ContentID systems to verify and protect our users and the integrity of their subscriptions. With eBeatz Premium, you can stream the music on eBeatz or download it to be used in your video content.
Thom “F.” Badinger
Thom “F.” Badinger has been an active commentator for almost a decade, and a gamer for much, much, longer than that. Spending his early years as a broadcaster for a MOBA, he’s now a rising fixture in the greater esports scene. A mainstay host of the RLCS, F. can also be seen casting Valorant, Call of Duty, PUBG Mobile, and a slew of other titles, as well streaming on his own channels. Outside of on-camera work, F. has touched virtually all sides of the industry: shifting behind the camera to produce and direct, actual game design and balance, league and tournament operations, community/influencer management, etcetera. F. leads with passion and respect for the community first and foremost, and brings that to work every time.
Welcome to Matrix Keyboards, home of the leading Esports gaming keyboards and specialized keycaps! Here at Matrix Keyboards we aim to bring all gamers with top of the line equipment to enhance your gaming experience!
Matrix Keyboards is a new gaming company started in 2018 driven by the rising demands of high quality Esports products. All of us here at Matrix Keyboards have been gaming our whole lives and truly care about the development and future of the gaming community! With the competitive gaming industry quickly rising, we are raising the bar on what gamers should expect from their gaming equipment by providing the most innovative and state of the art technology. Whether you are playing competitively or for fun, we believe you shouldn’t settle for anything other than the best gaming equipment available. We have designed our equipment with some of the finest products on the market to date and will continue to produce only the highest quality work. We take pride in developing exactly what’s desired in order to play with the most comfort and to have the most fun while we also focus on engineering products with the best quality to create the ultimate experience for all types of gamers.
Founded in 2017, RESPAWN has become a leader within the gaming industry, brought to you by office furniture experts with over 25 years of experience creating only the highest quality of products. RESPAWN’s product assortment includes gaming chairs, desks, rockers, recliners, monitor arms, floorpads, greenscreens and more.
RESPAWN aims to offer the gaming community the highest quality of ergonomic gaming furniture products at affordable prices whether you’re a content creator, professional player or casual player. We pride ourselves on providing quick delivery and amazing customer service.
Scuf Gaming®, global leader and innovator in esports and winner of Esports Industry Awards “Esports Hardware Provider of the Year” Award for 2016, provides tactical gear for elite gamers where over 90% of the top professional gamers in the world use SCUF.
Selling high-performance customized gaming controllers and accessories for PC and console, SCUF offers a number of functional and design features custom built to increase hand use and improve gameplay. Built to specification, SCUF controllers cater for competitive and casual gamers who recognize that one size does not fit all.
Today, SCUF Gaming’s® innovations are covered by more than 90 granted patents and designs, and another 50+ pending patent applications that protect 4 key areas: back control functions, trigger control mechanisms, thumbstick control area and handles, and side action controls.
Scuf Gaming is the official controller partner of major gaming leagues, including CWL, MLG, ESL, UMG, Gfinity and EGL. With operations and production in North America and Europe, Scuf Gaming also provides a variety of accessories and apparel specifically designed for elite gamers.
Live CGI drives up the value of your brand in two ways – By letting you create content faster and by keeping your message at the top of your community’s social media feed. Our software product has been used around the world to help brands and leagues reach their community with high-quality content. Live CGI has the tools you need to create the content your community wants.
LiveCGI is the ultimate tool that allows brands to be flexible to the quickly changing needs of content creators and their consumers. The Update Room is Live CGI’s “AT HOME” virtual studio. This product requires minimal technical ability to run on a simple gaming laptop. It is a unique way for players, teams, and advertisers to connect and keep brand continuity with no need to travel to a specific location to film. We help brands adapt with the times and sustains continuity, allowing them to thrive through any circumstance.
Please select a category to view the criteria for each award
Grind Gaming’s mission is to break down the high barriers in the eSports industry and create platforms that open doors for individuals and groups in pursuit of a professional gaming career. By providing customers with opportunities, conveniences, and reliability that were not offered in the past.
52 weeks. 52 influencers. 52 life-changing opportunities. eFuse was founded by gamers, for gamers eFuse was founded by gamers, for gamers. All throughout 2020 and beyond, eFuse is committed to providing life-changing opportunities #ForTheGamers. Sit back, relax, pull out your favorite beverage, and enjoy all the best content from the eFuse community. With the lounge you can:
Stay up-to-date on everything gaming, Be discovered by fans, teams, & brands. Get your own content featured Network with other gamers and professionals. Grow & learn from an authentic community
Ross Thompson
‘ TommyT999’
Ross Thompson also known as “TommyT999” is a video game industry veteran who is now running his own business & creating/publishing content via his YouTube channel TommyT999. Fully focused on video games content across games both new & old, spanning all formats & genres the channel hosts some of the biggest most incredible plays gaming series running on YouTube at this time & he covers across a wide variety of games including Call of Duty, Rainbow Six, Fortnite, PUBG, Rocket League & Fifa to name but a few. Working within the industry for the length of his career to date, in many companies all dedicated to growing the world of video games & esports he has a vast knowledge & experience of the industry & within his current role, every day he is watching the best clips the best players & gamers have to offer in the world of online competitive gaming.
Bryce is the founding partner of ESG Law, the world’s first dedicated esports law firm, where he represents preeminent esports teams, talent, and institutions. Bryce is also a founding partner at Theorycraft, a creative and strategic advisory firm focused on helping major brands, sports teams and owners, and investors on how to successfully enter and navigate the esports space. Bryce’s work spans across the esports landscape; he has worked on major deals involving every esports title, and his clients range from long-standing, endemic esports entities to marquee sports, media, and entertainment companies looking to capitalize on the explosive growth of the industry. Bryce is a contributing writer for ESPN, and drives industry standards as a thought leader on key legal and business issues facing all aspects of the esports ecosystem. Bryce was named to the 2018 classes of the Forbes 30 under 30 and Sports Business Journal/Daily 40 under 40.
Chris Mead is Twitch’s Senior Director of Partnerships for EMEA, where he works with broadcasting partners ranging from individuals to developers, publishers, and organizations. Chris’s expertise lies in live and VOD content licensing, esports and go-to market strategy development. Prior to joining Twitch, he competed professionally in Call of Duty tournaments between 2008-2012 and worked for a full service digital agency in London.
Currently the Head of Twitch Esports, Justin Dellario looks after Twitch’s first-party esports content development and business programs, strategic business partnerships, and technology development. Before Twitch, Justin lead esports Marketing at Razer where he oversaw sponsorships and marketing. Justin is active in sitting on several industry panels and boards helping to shape the future of the esports industry.
Duncan is CEO and co-founder of Scuf Gaming. He oversees the company’s overall business operation, vision, product design, and growth. With over 15 years of experience in telecom and technology, Duncan decided to pursue his passion for video games and made a switch to the gaming products space when he founded Scuf Gaming in 2011. At the time, professional gaming was still in its infancy, and Scuf effectively created a new market for professional, feature rich, customized gaming controllers. He developed key relationships within the professional gaming community to advance controller design and deepen Scuf’s presence in the growing esports market. He is named on over 100 controller patents and has leveraged Scuf’s intellectual property to expand the business through key partnerships with other major gaming peripheral companies.
Christina Alejandre is an executive consultant in esports and video game publishing space. Prior to this, she served as General Manager of ELEAGUE and Vice President of esports for Turner Sports. In this role, she lead the development and strategy for ELEAGUE, a transformative esports tournament brand created in partnership with IMG. Alejandre has two decades of years of experience in video games and new media, driving business development for global companies. She previously served as a consultant for Electronic Sports League where she identified and developed the core elements to establish the company’s long-term growth in North America. In addition, she previously held several high-ranking positions overseeing licensing and partner management, publishing and esports at Turbine and Warner Bros. Games. She also has led business development for 38 Studios and Octopi after working on interactive licensing and product development at Nickelodeon and Viacom
Secretlab was started by former competitive Starcraft II players Ian and Alaric who have applied their analytical and strategic mindset to gaming chairs, taking Secretlab from 1 country to 50 in just under 4 years. Under Alaric, who is the company’s Partnerships & Technical Director, Secretlab has signed industry-shaking esports partnerships with Riot Games for their global League of Legends tournaments, as well as world-renowned teams such as Cloud9 and Team Secret; pioneering collaborations with pop culture icons including HBO’s Game of Thrones and Warner Bro.’s Batman; and even in the electronic dance music industry with renowned EDM producer deadmau5.
A fighting game legend has joined the ranks of our Esports Awards Panel. Ryan Hart has been a part of the fighting game community for over 25 years and is now a world class player, caster and presenter. He started his career in 1994 and is possibly the world’s first professional player, winning himself hundreds of titles around the world in the Street Fighter, Virtua Fighter, King of Fighters and Tekken series. Ryan is one of the most accomplished fighting games players in the world, holding 4 Guinness World Records including most international competition wins and most countries victorious in around the world. Ryan is also a multi-lingual event host, influencer and commentates at some of the biggest tournaments. In addition to his impressive resume, Hart works as a project coordinator and content creator for ESL’s main products. With his long career within esports and the video game industry, he has also had the opportunity to co-author a book and work full time for top video game publishers such as Sega of Europe and Nintendo of Europe.
For the past 13 years, Anton has worked exclusively in esports for organizations that include Riot Games & Major League Gaming. During this time he has supported the production of over 100 live events, developed thousands of hours of content on behalf of sponsors, and pushed strategic initiatives across for a wide array of projects including streaming, content acquisition and business development.
Currently, Anton is driving communications efforts for Central Esports at Riot Games. In this capacity, he organizes the messaging strategy for the 13 competitive leagues with the goal of elevating the perception of esports across the globe. In the past year, Anton has supported Riot Esports’ initiatives that include thought leadership, partnership amplification, and earned media strategy for major global events such as the League of Legends World Championship and the Mid-Season Invitational.
With over 10+ years of experience in the gaming industry, Rishi has worked on everything from distribution platforms to game publishers. As the Global Head of Gaming Partnerships, Rishi brings exceptional content from global gaming leagues, esports franchises, publishers & developers, and game communities to fans in real time, while driving reach and revenue for these strategic partners and Twitter. In 2018, he launched strategic partnerships with Activision Blizzard across the Overwatch League and Call of Duty World League, Riot Games, ESL, DreamHack, and FACEIT.
Prior to joining Twitter in 2017, he spent time at Mobcrush, where he grew the mobile games live streaming platform to over 1 million monthly active users within 30 days of launch. As the vice president of content partnerships at Major League Gaming, he helped launch the company’s live streaming platform, MLG.tv, and led strategic partnerships with top publishers, including Valve, to create programs like the first North American CS:GO major, MLG Columbus. Prior to Major League Gaming, Rishi focused his career on elevating the visibility of the gaming community at notable organizations such as Machinima and Gunnar Optiks. Rishi is a graduate of the University of California, San Diego, where he received a BA in Economics.
Ryan oversees three businesses at YouTube, which includes Gaming, Telco and Tech, as well as the growing Virtual Reality business. Ryan leads a team from around the world to manage global Gaming Publisher partnerships, Top Gaming Content Creators, live streamers and Esports Leagues. In addition to his Gaming role, Ryan leads the VR/AR and Telco & Tech businesses overseeing global strategy, content and partnerships, budget development, P&L, and cross-functional work for these respective businesses.
Ryan joined YouTube in 2014 to create the Gaming vertical, and has since lead Gaming at YouTube to be the most watched Gaming content platform in the world, and has also done the same for the Virtual Reality video business on YouTube.
Previously, Ryan worked in senior roles with major gaming industry companies, including Vice President of Programming with Major League Gaming and Head of Live and eSports at Machinima. As a prominent Esports personality, Ryan is known for his strategic contributions in growing the Esports scene while in his former roles, and as a New York Times Best Selling Author for his work on OpTic Gaming: The Making of Esports Champions. Ryan also was listed on Forbes 30 under 30 in 2014 for his work in the Gaming industry.
Richard Lewis has been the definitive esports journalist for over a decade, starting at forgotten blogs like Source Junky, working his way into sites like GotFrag, Tek-9 and Cadred, spearheading the Daily Dot’s foray into esports, before finally becoming a TV anchor for Turner Sports. Breaking stories that focus on the aspects of esports people would rather ignore, such as match-fixing, contract disputes, exploitation of players and predatory practices, his work isn’t always welcome but is certainly necessary. Nominated for multiple awards, his first win came in 2016 winning the 2016 Esports Journalist of the Year.
Ross Thompson also known as “TommyT999” is a video game industry veteran who is now running his own business & creating/publishing content via his YouTube channel TommyT999. Fully focused on video games content across games both new & old, spanning all formats & genres the channel hosts some of the biggest Top 10 gaming series running on YouTube at this time & he covers across a wide variety of games including Call of Duty, Rainbow Six, Fortnite, PUBG, Rocket League & Fifa to name but a few. Working within the industry for the length of his career to date, in many companies all dedicated to growing the world of video games & esports he has a vast knowledge & experience of the industry & within his current role, every day he is watching the best clips the best players & gamers have to offer in the world of online competitive gaming.
Working within the industry for the length of his career to date, in many companies all dedicated to growing the world of video games & esports he has a vast knowledge & experience of the industry & within his current role, every day he is watching the best clips the best players & gamers have to offer in the world of online competitive gaming.
Alan ‘Bricey’ Brice is a professional host and commentator within the esports industry with over 7 years’ experience. Starting out as a player in a local community team attending LAN events, Bricey has a grass roots knowledge of what goes through players’ minds during matches.
Bricey is a recognised face in the gaming community hosting and commentating a wide range of events and tournaments, ranging from the Call of Duty World Championship finals to the Civilisation VI live launch. He has worked with some of the largest names in the industry, like Activision and Microsoft, to deliver launches of their most prestigious titles, such as Call of Duty and HALO, more than this Bricey has a passion to see the industry continue to grow.
Mike Sepso is Senior Vice President of Major League Gaming, with a focus on global strategy and brand partnerships across the Activision Blizzard esports portfolio. As part of the Activision Blizzard executive team, Mike continues to build on his experience as a pioneer in the development of esports leagues and properties worldwide.
Prior to joining Activision Blizzard, Mike was the co-founder and president of Major League Gaming (MLG), a global leader in esports. Mike launched MLG with co-founder Sundance DiGiovanni in 2002 and over the past 14 years has been a leading force in the development of the global esports industry.
In addition to signing the first major non-endemic sponsors; including Dr. Pepper, Old Spice, and Boost Mobile, Mike launched the first professional gaming circuit in North America and co-created and executive produced the first esports television series on USA Networks in 2006.
Prior to founding MLG, Mike was co-founder and co-CEO of Gotham Broadband, an early innovator in the broadband content and video streaming industry. He also launched a digital startup incubator and has been a proponent of the tech startup community in New York City for 20 years as an entrepreneur, investor, advisor and mentor.
Mike is a graduate of Babson College with a bachelor of science in management and has been a resident of New York City for 23 years.
MonteCristo started in esports as a volunteer writer for WCReplays, a Warcraft 3 replays site. He began shoutcasting for WCReplays with Phreak. During his involvement with the Warcraft 3 scene, Mykles managed a professional Warcraft 3 team with Verge Gaming and joined the Team Sportscast Network, a now defunct esports shoutcasting organization. Mykles became “obsessed” with League of Legends in its beta phase and subsequently founded ggChronicle to provide a journalism outlet devoted to professionalism for the LoL esports scene.MonteCristo then took a full-time, contract casting position at OnGameNet, where he still casts presently. In 2013, he then joined CLG as a coach and coached the team until the end of 2014, moving on to become a co-owner of Renegades on June 19th, 2015.
Known as “The Esports Historian”, Thorin has been a custodian of the history of competitive computer games since 2001. Also known for his work on analysis desks at CS:GO events, he is considered one of the world’s foremost experts in the subject of esports.
General Manager of one of the world’s largest competitive gaming organizations, ODEE’s esports career began in 1999 as a Quake 3 pro player. Four years later, his Battlefield 1942 team merged with another, giving birth to Team Dignitas. With the experience and ideals he earned as a player, ODEE built Team Dignitas from the ground up, coaching and managing players across a multitude of games like CS:GO, League of Legends and Heroes of the Storm. Over his 19 years of experience, ODEE’s philosophy has always been to put his players and staff first in his efforts to further esports.
Eefje ‘sjokz’ Depoortere has been a part of Riot’s League of Legends
esports on-air team for almost six years, most notably as host of the European LCS
and interviewer at international events throughout the years.
Sjokz first esports experience was as part of the competitive
Unreal Tournament 1999 scene, competing at online tournaments and LANs as part
of several iCTF squads as well as the Belgian national team.
Fresh out of university, she started her career in 2012 as editor and eventually editor in chief
for SK Gaming, and from there grew into a globally known on-air personality for League of Legends.
Britanni Johnson
Britanni Johnson is the Head of Creators for G2 Esports and responsible for building a roster of top content creators for the esports organization and supporting the team’s expansion to the US. After spending nearly a decade in the gaming and esports industry, Britanni has become an expert in influencer marketing, casting, and strategy consulting.
She has also worked on the talent side as an on-camera, voice-over actress and host working with notable brands such as Twitch, AT&T, T-Mobile, and Disney. She is best known for her role in the Borderlands series.
BIL ‘JUMP’ CARTER
Bil “Jump” Carter is a Los Angeles based esports host and commentator within the gaming space. Known for his energetic personality and witty wordplay, Jump has been featured on a variety of esports projects such as host of ESPN’s EXP Invitational at the X-Games, Rainbow 6: Siege US Nationals and Game Over with Bud Light, as well as the 2019 Esports Awards. From hosting his first event in 2017, to working 70+ events around the globe in 2019, Jump enjoys doing what he has done from the very beginning – helping tell the stories that deserve to be told. Whether it be casting a clutch fight at the end of a battle royale, or introducing the teams on Championship Sunday, Jump enjoys bringing his signature energy to every event.
Kyle ‘Bugha’ Giersdorf
Kyle “Bugha” Giersdorf is a professional Fortnite player and streamer for the Sentinels esports organization. He earned overnight fame and success after winning the inaugural Fortnite World Championship held in July 2019. Kyle first beat out over 40 million worldwide contestants to make it to Queens, New York for the Finals, where he bested 100 competitors to win a record $3 million purse. In what was a banner year, Kyle was named 2019 Gamer of the Year, 2019 PC Player of the Year, and 2019 PC Rookie of the Year while also being named to Forbes 30 under 30 at the age of 16.
Jess Brohard
Jess Brohard is an event host and content creator with over 10 years of experience working in esports. Represented by Character Select Agency since 2013, she has provided hosting and interviewing for a variety of games and events, including: the Call of Duty World League, the National PUBG League, the Pokemon World Championships, and many more.
When she’s not hosting at events, Jess also loves engaging with her own community via her daily Twitch streams.
Nyvi Estephan
Nyvi Estephan (São Paulo, August 3, 1991) is the leading host of electronic sports and games in Brazil. Since 2014, she has presented some of the most important championships in the world.
Presenter at Globo TV, e-SporTV, Ubisoft, Hyperx Drive, streamer at Facebook Gaming, ambassador of Hyperx and Acer in Brazil, ambassador of the eSports Brazil award at Sportv and presenter of the Start TV show at Rede Globo TV, Nyvi Estephan is one of the most active names in the electronic sports market in the world.
Craig ‘Mini ladd’ Thompson
Craig “Mini Ladd” Thompson is a major online personality with over 10 million followers across all social platforms and over 1.5 billion views. A native of Northern Ireland who now resides in the US, Craig began his online career in 2011 posting gaming-related content and has evolved into a comedic presence, with two YouTube channels averaging over 40 million views per month, and content that is witty, relatable and on-trend with the always-evolving online culture. Craig is also one of the largest live-streamers online, averaging roughly 48,000 concurrent viewers. Most recently, he was named Content Creator of the Year at the 2019 Esports Awards, and in 2019, Craig went on a 27-city North America tour to overwhelming support, selling out many dates in massive venues. Craig also uses his reach for good as an official Board Member for Thirst Project, having raised hundreds of thousands of dollars for the charity.
From the start of an order to finish we take pride in having highly trained professionals monitor all work and orders right here in Las Vegas, USA at our in-house printing facility.
Established in January 2018, EsportsGear was created with the intent of taking the stress out of your custom printing experience.
Each purchase, from design inception till your product goes out for shipping, is easy to follow and fluid to provide one of the fastest order to shipping processes in the market.
All orders come with a 1-3 week or sooner processing. Period guarantee, making us one of the fastest shipping businesses available today!
EBeatz is a music licensing platform. Our Premium Subscription enables you to use our music catalog in your content that you produce, and monetize that content. We produce or purchase the rights to the music in our catalog, giving you peace of mind when you use it. Our platform communicates with Twitch and YouTube’s ContentID systems to verify and protect our users and the integrity of their subscriptions. With eBeatz Premium you can stream the music on eBeatz or download it to be used in your video content. Any questions? Check out our Help Page.
Why us?
Our main focus is our creators, whether you’re an artist making music for us or a content creator who uses that music, our transparency and infrastructure was built around the needs of you. We are actively improving our methods and products to maximize your satisfaction, hopefully you’ll notice that right away. We’re the company you want to be associated with you and your brand because we share the same DNA.
Go checkout the site, ask some questions, and make some amazing content that the world is dying to see.
ReKTGlobal, Inc. is a marketing services and brand consulting company for the esports industry founded in 2016. Under their competitive games division, they own the pro team Rogue which includes a League of Legends European Championship franchise and the London Call of Duty franchise. With their recent acquisition of Greenlit Content, ReKT has produced content for or represented dozens of clients in the gaming industry, including State Farm, HyperX, NBC Sports, and more.
State Farm, a top marketer in North America, has long been a significant sponsor of traditional sports leagues and their teams. With esports, ReKTGlobal helped to craft an activation strategy that helped to mirror the most successful aspects of their partnerships in traditional sports and also create campaigns that engage and educate fans, not just sell products. State Farm embarked on this journey after reading a Nielsen report that stated that “Insurance Services” and “Financial Services” were the two industries that fans wanted the least in esports. With that in mind, ReKTGlobal worked with State Farm to develop an approach that, at first, ran no traditional media spots and instead developed educational and entertaining programs to engage core audiences.
The strategy and campaign started with a marquee position in the League of Legends North American League Championship Series (NA LCS) including a position on the State Farm Analyst Desk; three different in-broadcast segments including use of their popular Assist of the Week spot from traditional sports, in-broadcast signage, and several live event activations during the LCS split finals. Along with the NA LCS, State Farm is a sponsor of the Rocket League Championship Series (RLCS) and the NBA2k League. The focus of the approach in all of these leagues was to reject traditional ad roll, in favor of short form in-broadcast programs that resulted in positive or neutral brand sentiment given how sensitive fans are to new brands entering the space.
The target audience for State Farm’s esports initiatives were younger fans who were core esports viewers. The strategy was created to gain real credibility from fans and show the core audience that State Farm was not here to just run a few ads, but actually create programs that resonated with the audience from the get-go and allowed State Farm to more aggressively market to this demographic in the future. Once credibility is gained from core fans, they evangelize the brand and segments to casual fans.
In 2018, insurance and financial services were the least wanted by esports fans, but by the end of the year we, through direct survey and Nielsen measurement, had as high as 90% explicitly positive approval ratings for our league sponsorship activations. In addition, State Farm was selected as Brand of the Year at the Tempest Esports Awards for their efforts in the industry.
At 100,000 sq ft., Esports Stadium Arlington is the largest dedicated esports facility in North America. The facility serves as a turnkey solution for esports events and productions, built to serve the unique needs and demands of the esports community.
Men are facing a health crisis that isn’t being talked about. They are dying too young, before their time. The Movember Foundation is taking action and we need your help.
We are the official destination marketing organisation for the city of Arlington, Texas.
Our mission statement is:
THE ARLINGTON CONVENTION & VISITORS BUREAU MARKETS AND DEVELOPS THE CITY AS A PREMIER SPORTS, BUSINESS AND LEISURE ENTERTAINMENT DESTINATION TO ACHIEVE NEW TOURISM SPENDING BENEFITS FOR THE VISITOR INDUSTRY, COMMUNITY AND ITS RESIDENTS.
This simply defines our goals and ambitions as we strive to make Arlington, Texas, a top destination for meetings, conventions, groups and leisure travellers.
Arlington CVB was founded in June of 1972 with its first board of directors. Originally a division of the City of Arlington, the Arlington CVB became its own independent bureau 20 years later in 1992.
The Koyo Store is an entertainment and games merchandising specialist creating bespoke merchandise in the form of pin badges and achievement coins.
Secretlab was established in 2014 with the mission of providing every computer user with a quality yet affordable chair. The solution is simple: Selling top-quality chairs direct—so customers don’t pay for retailers or distributors’ mark-ups, while maintaining the best customer and aftercare services. Today, users have upgraded their seating experiences in over 40 countries worldwide—such as the United States, United Kingdom, Canada, Australia, Singapore, and across Europe and South-east Asia.
In our world, there’s no room for the average or the mundane. We help businesses connect with their clients by creating products that are innovative, relevant and compelling. And because we have worked with some of the world’s most demanding businesses you can be sure the integrity of your brand is safe with us.
The narrative of the story behind our designs is all important; this requires a deep understanding of your brand values and the message you wish to project. Only when we understand your target audience and the context of the gift can we truly begin the creative process.
We start with the premise that what you are looking for is unique and probably doesn’t exist; if it did you will have found it already. Working with you to define the brief, our highly creative design team will develop merchandise that will stand out from the crowd and give your brand real cutting edge. Award winning solutions with integrity.
Since 2005, Sizzle Creative has been working with an eclectic mix of B2B & B2C clients to maximise the effectiveness of their online & offline marketing activity.
As a full-service creative agency, we deliver innovative, holistic strategies to target customers throughout the life-cycle and maximise the impact of any available touch points.
This methodology has seen us develop a market-leading voting platform for the ‘Esports Awards’ and delivered an exponential growth in voting numbers and brand engagement.
Sizzle Creative is listed and Recommended by ‘RAR’ (the Recommended Agency Register), is a certified Google Partner Agency and an Accredited Bing Ads Professional.
We have a passion for esports and are actively looking to support emerging and established esports talent.
Maika’i Copenhagen Is a Danish based production and design company, with speciality in high-end merchandise and esports gear.
