Partners

State Farm

ReKTGlobal, Inc. is a marketing services and brand consulting company for the esports industry founded in 2016. Under their competitive games division, they own the pro team Rogue which includes a League of Legends European Championship franchise and the London Call of Duty franchise. With their recent acquisition of Greenlit Content, ReKT has produced content for or represented dozens of clients in the gaming industry, including State Farm, HyperX, NBC Sports, and more.

State Farm, a top marketer in North America, has long been a significant sponsor of traditional sports leagues and their teams. With esports, ReKTGlobal helped to craft an activation strategy that helped to mirror the most successful aspects of their partnerships in traditional sports and also create campaigns that engage and educate fans, not just sell products. State Farm embarked on this journey after reading a Nielsen report that stated that “Insurance Services” and “Financial Services” were the two industries that fans wanted the least in esports. With that in mind, ReKTGlobal worked with State Farm to develop an approach that, at first, ran no traditional media spots and instead developed educational and entertaining programs to engage core audiences.

The strategy and campaign started with a marquee position in the League of Legends North American League Championship Series (NA LCS) including a position on the State Farm Analyst Desk; three different in-broadcast segments including use of their popular Assist of the Week spot from traditional sports, in-broadcast signage, and several live event activations during the LCS split finals. Along with the NA LCS, State Farm is a sponsor of the Rocket League Championship Series (RLCS) and the NBA2k League. The focus of the approach in all of these leagues was to reject traditional ad roll, in favor of short form in-broadcast programs that resulted in positive or neutral brand sentiment given how sensitive fans are to new brands entering the space.

The target audience for State Farm’s esports initiatives were younger fans who were core esports viewers. The strategy was created to gain real credibility from fans and show the core audience that State Farm was not here to just run a few ads, but actually create programs that resonated with the audience from the get-go and allowed State Farm to more aggressively market to this demographic in the future. Once credibility is gained from core fans, they evangelize the brand and segments to casual fans.

In 2018, insurance and financial services were the least wanted by esports fans, but by the end of the year we, through direct survey and Nielsen measurement, had as high as 90% explicitly positive approval ratings for our league sponsorship activations. In addition, State Farm was selected as Brand of the Year at the Tempest Esports Awards for their efforts in the industry.

At 100,000 sq ft., Esports Stadium Arlington is the largest dedicated esports facility in North America. The facility serves as a turnkey solution for esports events and productions, built to serve the unique needs and demands of the esports community.

Men are facing a health crisis that isn’t being talked about. They are dying too young, before their time. The Movember Foundation is taking action and we need your help.

We are the official destination marketing organisation for the city of Arlington, Texas.

Our mission statement is:

THE ARLINGTON CONVENTION & VISITORS BUREAU MARKETS AND DEVELOPS THE CITY AS A PREMIER SPORTS, BUSINESS AND LEISURE ENTERTAINMENT DESTINATION TO ACHIEVE NEW TOURISM SPENDING BENEFITS FOR THE VISITOR INDUSTRY, COMMUNITY AND ITS RESIDENTS.

This simply defines our goals and ambitions as we strive to make Arlington, Texas, a top destination for meetings, conventions, groups and leisure travellers.

Arlington CVB was founded in June of 1972 with its first board of directors. Originally a division of the City of Arlington, the Arlington CVB became its own independent bureau 20 years later in 1992.

The Koyo Store is an entertainment and games merchandising specialist creating bespoke merchandise in the form of pin badges and achievement coins.

Secretlab was established in 2014 with the mission of providing every computer user with a quality yet affordable chair. The solution is simple: Selling top-quality chairs direct—so customers don’t pay for retailers or distributors’ mark-ups, while maintaining the best customer and aftercare services. Today, users have upgraded their seating experiences in over 40 countries worldwide—such as the United States, United Kingdom, Canada, Australia, Singapore, and across Europe and South-east Asia.

In our world, there’s no room for the average or the mundane. We help businesses connect with their clients by creating products that are innovative, relevant and compelling. And because we have worked with some of the world’s most demanding businesses you can be sure the integrity of your brand is safe with us.

The narrative of the story behind our designs is all important; this requires a deep understanding of your brand values and the message you wish to project. Only when we understand your target audience and the context of the gift can we truly begin the creative process.

We start with the premise that what you are looking for is unique and probably doesn’t exist; if it did you will have found it already. Working with you to define the brief, our highly creative design team will develop merchandise that will stand out from the crowd and give your brand real cutting edge. Award winning solutions with integrity.

Since 2005, Sizzle Creative has been working with an eclectic mix of B2B & B2C clients to maximise the effectiveness of their online & offline marketing activity.

As a full-service creative agency, we deliver innovative, holistic strategies to target customers throughout the life-cycle and maximise the impact of any available touch points.
This methodology has seen us develop a market-leading voting platform for the ‘Esports Awards’ and delivered an exponential growth in voting numbers and brand engagement.
Sizzle Creative is listed and Recommended by ‘RAR’ (the Recommended Agency Register), is a certified Google Partner Agency and an Accredited Bing Ads Professional.
We have a passion for esports and are actively looking to support emerging and established esports talent.

Maika’i Copenhagen Is a Danish based production and design company, with speciality in high-end merchandise and esports gear.

Scuf Gaming®, global leader and innovator in esports and winner of Esports Industry Awards “Esports Hardware Provider of the Year” Award for 2016, provides tactical gear for elite gamers where over 90% of the top professional gamers in the world use SCUF.

Selling high-performance customized gaming controllers and accessories for PC and console, SCUF offers a number of functional and design features custom built to increase hand use and improve gameplay. Built to specification, SCUF controllers cater for competitive and casual gamers who recognize that one size does not fit all.

Today, SCUF Gaming’s® innovations are covered by more than 90 granted patents and designs, and another 50+ pending patent applications that protect 4 key areas: back control functions, trigger control mechanisms, thumbstick control area and handles, and side action controls.

Scuf Gaming is the official controller partner of major gaming leagues, including CWL, MLG, ESL, UMG, Gfinity and EGL. With operations and production in North America and Europe, Scuf Gaming also provides a variety of accessories and apparel specifically designed for elite gamers.

Duncan Ironmonger

Duncan is CEO and co-founder of Scuf Gaming. He oversees the company’s overall business operation, vision, product design, and growth. With over 15 years of experience in telecom and technology, Duncan decided to pursue his passion for video games and made a switch to the gaming products space when he founded Scuf Gaming in 2011. At the time, professional gaming was still in its infancy, and Scuf effectively created a new market for professional, feature rich, customized gaming controllers. He developed key relationships within the professional gaming community to advance controller design and deepen Scuf’s presence in the growing esports market. He is named on over 100 controller patents and has leveraged Scuf’s intellectual property to expand the business through key partnerships with other major gaming peripheral companies.

Ryan Wyatt

Ryan oversees three businesses at YouTube, which includes Gaming, Telco and Tech, as well as the growing Virtual Reality business. Ryan leads a team from around the world to manage global Gaming Publisher partnerships, Top Gaming Content Creators, live streamers and Esports Leagues. In addition to his Gaming role, Ryan leads the VR/AR and Telco & Tech businesses overseeing global strategy, content and partnerships, budget development, P&L, and cross-functional work for these respective businesses.

Ryan joined YouTube in 2014 to create the Gaming vertical, and has since lead Gaming at YouTube to be the most watched Gaming content platform in the world, and has also done the same for the Virtual Reality video business on YouTube.

Previously, Ryan worked in senior roles with major gaming industry companies, including Vice President of Programming with Major League Gaming and Head of Live and eSports at Machinima. As a prominent Esports personality, Ryan is known for his strategic contributions in growing the Esports scene while in his former roles, and as a New York Times Best Selling Author for his work on OpTic Gaming: The Making of Esports Champions. Ryan also was listed on Forbes 30 under 30 in 2014 for his work in the Gaming industry.

GT Omega Racing

GT Omega Racing is a UK company established in 2009. We are one of the leading brands , specialising in products for Simulation Racing, Gaming Chairs and Accessories for use in eSports and gaming.

Movember

From humble beginnings back in 2003 the Movember movement has grown from friends in a bar growing moustaches for fun, into a community of millions of passionate supporters and the world’s largest funder of men’s health programs globally. Movember is driven by a community of like-minded people crazy enough to believe that by all pulling together, we have the power to change a crisis that exists in men’s health, one that isn’t being talked about, for the better.

In 2017, we will be awarding the ‘2017 Movember Esports Award’, a celebration of those within Esports that have gone above and beyond to fly the flag for men’s health during Movember. The award will be judged on the same values that the original Movember founders employed at the start of the Movement back in Australia – with fun being at the heart of it all.

Raven

Raven is the premium brand for esports apparel design and production – creating bespoke apparel solutions for individuals, teams, event organisers and corporations globally since 2013.

Raven products are meticulously designed to individual specifications and have been crafted for the perfect fit, quality and durability. With esports growing at a rapid rate, custom esports jerseys and apparel are becoming a necessity for both amateur and professional teams alike.

We strive to provide a customer experience like no other when it comes to developing a range of custom esports apparel. The attention to detail and exceptional service is what differentiates us from others.

The team behind Raven shares a common passion for esports, working tirelessly to develop the brand and constantly innovate the apparel market in order to help the growth of the esports industry.

Visit www.Raven.GG for all of your esports apparel needs.

Thomas Lyte

Thomas Lyte is a modern luxury English brand, specialising in bespoke gold and silverware, elite sporting trophies and exquisite leather accessories. With the finest designers and makers, we are proud Royal Warrant Holders as Goldsmiths and Silversmiths to Her Majesty the Queen.

Founded in 2007, the brand seeks to emulate the English spirit, embracing a modern aesthetic in an effortlessly understated way, ensuring the highest quality and skill are embedded in every item. Our designers and master craftsmen ensure traditional techniques not only survive, but are reworked, creating exciting, elegant and inspiring products.

Renowned as one of the world’s best trophy makers, we are responsible for some of the world’s greatest silver and gold trophies, famous sports trophies and celebrated awards; including The Emirates FA Cup, The RBS 6 Nations Trophy and The Webb Ellis Rugby World Cup. We also have an internal team of specialist trophy and silverware designers who can create a range of custom designs and artworks to any brief.
Thomas Lyte also offer an unmatched luxury corporate gifting service, whereby you can design and tailor the perfect gift in your corporate livery.

To find out more please visit www.thomaslyte.com or contact enquiries@thomaslyte.com

Scuf Gaming

Scuf Gaming®, global leader and innovator in esports and winner of eSports Industry Awards “Best Hardware Award” for 2016, provides tactical gear for elite gamers where over 90% of the top professional gamers in the world use SCUF.

Selling high-performance customized gaming controllers and accessories for PC and console, SCUF offers a number of functional and design features custom built to increase hand use and improve gameplay. Built to specification, SCUF controllers cater for competitive and casual gamers who recognize that one size does not fit all.

The SCUF controller has features, which are covered by 36 granted patents, and another 69 pending; protecting 3 key areas of a controller: back control functions and handles, trigger control mechanisms and thumbstick control area.

Scuf Gaming is the official controller partner of major gaming leagues, including CWL, MLG, ESL, UMG, Gfinity and EGL. With operations and production in North America and Europe, Scuf Gaming also provides a variety of accessories and apparel specifically designed for elite gamers.

Deloitte

Deloitte is the leading specialist strategic and financial adviser to the sports business . We advise leagues, teams, governing bodies, rights owners, investors and commercial partners on their most important issues including strategy, governance and regulations, revenue generation and distribution, calendar and scheduling, cost control, M&A , performance analytics, event bidding and hosting and business planning and development.

Today we use our expertise in sport combined with the power of technology to help deliver innovative solutions in the digital era. The Esports Industry Awards presents a new opportunity for Deloitte to recognise excellence in esports, championing sport, technology and innovation.

Contact us on email / Visit our website

loreal

L’Oreal Men Expert are the fastest growing male grooming masterbrand in the UK. Currently the No.1 brand in the UK for skin care, Men Expert are also the fastest growing male deodorant brand in the UK. On top of this, Men Expert last year launched into the shower gel market, which was the most successful shower launch in male grooming history. In all of Men Expert’s products, the brand prides themselves on bringing the best formulations and grooming solutions to the male consumer. And hot off the press, Men Expert have now launched their first ever beard care range – the Barberclub. Inspired by barber know-how for the expert care of your beard, each product is powered by cedarwood essential oil. The new 3 step beard routine is made effortless by the multiuse products. The range consists of a shampoo, oil, moisturiser and styling pomade for any shaped or sized beard. Got a Beard? Welcome to the Club.

Follow us @lorealmenexpert @lorealmen

GFINITY

Formed and managed by gamers and with the backing of engaged financial investors, Gfinity Plc was created to propel eSports in the UK and internationally to a professional level, raise awareness of gaming as a competitive spectator sport, and to provide a venue for gamers to showcase their talent.

As one of the world’s leading providers of eSports content, Gfinity hosts thousands of competitions every month through its online tournament platform (www.gfinityesports.com/) which brings together the gaming elite and casual enthusiasts. With multiple leagues across the best gaming titles, gamers can compete for prestige and prizes or play for pride and boost their skills playing with gamers of a similar standard.

In addition to providing full turnkey solution for any brand wanting to create their own eSports tournaments, Gfinity launched its proprietary tournament in 2017, comprising of three stages: Challenger Series, Elite Draft, and The Elite Series.

Gfinity Challenger Series is an online based competition that is open to all gamers, regardless of location or skill level. Gamers can play for fun or rank themselves against other gamers to start their progression towards a career in eSports. As players compete and win, they collect more G-points and rise up the leader boards, which creates an opportunity for Elite Series pro-teams to identify upcoming gaming talent in the Elite Draft.

Gfinity Elite Draft happens prior to each Elite Series season, where the top ranked competitors from the Challenger Series will qualify for the Draft. At the Draft, each of the eight professional franchise teams will have the opportunity to draft two of the best players, in each of the three games, to join their team in the Elite Series.

The Gfinity Elite Series will see the eight Pro-teams compete weekly over a nine-week season to become Elite Series Champions. The competition will take place, live, every weekend at the Gfinity Arena in London. Gfinity is committed to producing a wide range of world class content which will allow the Elite Series, the teams, and the players competing, to stand out from the crowd. All live action will be captured in HD and produced to international broadcast standards in our state of the art eSports production studio, at the Gfinity Arena.

The Gfinity Esports Arena in Fulham, London is the home of UK eSports showcasing regular tournaments across the full range of competitive games including the Gfinity Elite Series. Beyond The Elite Series, Gfinity has provided premium eSports events at The Arena for leading publishers and brands including Microsoft, Activision, EA, Xbox, Gillette and HP.

Twitch is the world’s leading social video platform and community for gamers and creators. Each day, millions of community members gather to watch, talk, and chat about shared interests. Twitch’s live and video on demand platform caters to the entire video game industry from esports and causal gaming, to developers, publishers, media outlets, and conventions. Twitch also features emerging content including the Twitch Creative category, which focuses on the creative process, Social Eating, vlogging (IRL), Communities, programmatic TV marathons, and more.

NOWTV

NOW TV, an award winning streaming service, gives access via contract-free passes to some of the latest and greatest TV, movies and sports on over 60 devices, including PS4 and Xbox One.

The newly named ‘NOW TV Esports Industry Awards’ sees NowTV as the exclusive naming partner for the annual Esports Industry Awards. The partnership will see both brands come together to deliver a best-in-class Esports ceremony to recognise excellence and achievements across a range of disciplines.

NOW TV lets you watch the latest movies, TV shows, live sports and kids entertainment online. There’s no contract, so you can dip in and out whenever you like. You can watch anytime, anywhere, on the web or on over 60 devices with the app. Or convert your TV into a Smart TV with a NOW TV Smart Box and enjoy over 60 Freeview channels plus 12 in HD. That’s the very best of Freeview and pay TV, all in one place.

Voted T3 Magazine’s ‘Streaming Service of the Year 2016’, NOW TV is simple to setup – just create an account and start watching instantly – super simple to use. Pick and choose from various NOW TV Passes (Sky Cinema, Entertainment, Sky Sports, and Kids) to create a combination that suits you.

Binge on over 250 Box Sets on Demand, including addictive new shows and award winning dramas with 11 of the best pay TV channels including Sky Atlantic, Discovery, MTV and FOX through the NOW TV Entertainment Month Pass. Or catch the biggest blockbusters you missed at the movies with a premiere a day on the NOW TV Sky Cinema Month Pass. Catch the biggest matches and live events on 7 Sky Sports channels for a day, week or month with a NOW TV Sports Pass. And why not keep the kids happy too, with all of their favourite shows on six live dedicated channels including Nickelodeon, NickToons and Cartoon Network with a NOW TV Kids Month Pass.

Want broadband and calls with no ties? The NOW TV Combo is the UK’s first ever contract-free triple play bundle, offering the latest and best TV, unlimited broadband as well as a range of call packages, all on your terms.

For more information visit nowtv.com

SIMBA

SIMBA Sleep is a 100% British household brand committed to the science, discovery and evolution of the perfect night’s sleep.

SIMBA Sleep has developed a premium one-type-fits-all mattress – the Simba Hybrid – to ensure everyone gets their best night’s sleep and is at their optimum performance level every day. The brand’s cutting-edge innovative technology offers the comfort of five layers of memory foam with the support of 2,500 patented conical pocket springs. Research shows that Simba mattress sleepers get an extra 21 minutes of sleep a night. That’s 16 extra days full night’s sleep a year, or almost 23 weeks of nights sleep in a mattress’ 10 year lifespan.

It’s commonly known that sleep has a direct effect on performance. A good night’s sleep helps improve problem solving, focus and attention and memory. Athletes like Gareth Bale, Roger Federer and LeBron James have all become advocates for sleeping 10 hours per night, as it leads to nearly a 10% increase in shot accuracy and reaction times; mental skills that need to be sharp in order to compete alongside the best gamers in the business.

Visit SimbaSleep.com to discover more about SIMBA Sleep’s mission to create the perfect night’s sleep.

SIZZLE

Sizzle Creative is a full service creative agency that offers graphic design, branding, advertising and a full suite of digital creative services. This enables us to manage all aspects of a client’s brand, ensuring a consistent, cohesive and – most important of all – highly effective end result.

Founded back in 2005, we’ve had the pleasure of working with clients of all shapes and sizes – from a broad range of market sectors, including household names like British Gas, Tesco, The Co-operative and The Peel Group

We love to engage with our clients – and are thrilled that so many of them consider us to be part of their team, rather than simply an external agency. Why is this so important? Because it’s only by truly understanding a client and their product or service that we can market it to maximum advantage. We’re always eager to listen, to share ideas and go on to produce innovative, engaging solutions that meet clients’ briefs and drive their business forward.

Sizzle Creative is listed and Recommended by ‘RAR’ (the Recommended Agency Register), is a certified Google Partner Agency and an Accredited Bing Ads Professional.

Our services include:

Design
Digital
Advertising
Brand Development/Management
Strategy
Packaging
Experiential

If you have an upcoming project that you would like to discuss, please give us a call on 01204 370 742, or fill out a secure contact form – located here.

Snugg is dedicated to developing intelligently designed accessories for the worlds leading tech. Our aim is to protect your favourite devices from life’s everyday risks, simplifying your digital life, meaning you’re free to make the most out of your day.

Our products are designed in London, and sold online across the globe to those who share the common belief that each day should be an adventure.

Our customers are technology natives therefore we sell online to ensure we can meet the demands of their fast paced lives by bringing accessories to market as quickly as the technology develops.

Whether you’re heading to the office or enjoying a day at the beach we believe you shouldn’t have to worry about the protection of your tech, that’s why we offer a lifetime guarantee on all our products to make sure you’re always covered.

GamesIndustry.biz is the world’s leading business website for the games industry. Launched in 2002 and headquartered in the UK, the editorial team features the biggest names in B2B journalism – including staff based in the UK, Germany,

Japan, Canada and the US. It covers every corner of the games business, from design, development, publishing and retail, to media, students, recruitment and distribution.

The website boasts a registered, authenticated audience of over 100,000 professional readers based across the globe, and features breaking news, interviews with the biggest names in the business, plus exclusive data, charts, a detailed jobs board and daily and weekly newsletters covering every corner of the games world.

Alongside the market-leading website, GamesIndustry.biz has an active and growing role to play at the heart of the global games community. It operates regular industry parties, dinners and quizzes, plus events such as Careers Fair, Investment Summit and various conferences and awards.

esports

Now TV

NOW TV, an award winning streaming service, gives access via contract-free passes to some of the latest and greatest TV, movies and sports on over 60 devices, including PS4 and Xbox One.

The newly named ‘NOW TV Esports Industry Awards’ sees NowTV as the exclusive naming partner for the annual Esports Industry Awards. The partnership will see both brands come together to deliver a best-in-class Esports ceremony to recognise excellence and achievements across a range of disciplines.

NOW TV lets you watch the latest movies, TV shows, live sports and kids entertainment online. There’s no contract, so you can dip in and out whenever you like. You can watch anytime, anywhere, on the web or on over 60 devices with the app. Or convert your TV into a Smart TV with a NOW TV Smart Box and enjoy over 60 Freeview channels plus 12 in HD. That’s the very best of Freeview and pay TV, all in one place.

Voted T3 Magazine’s ‘Streaming Service of the Year 2016’, NOW TV is simple to setup – just create an account and start watching instantly – super simple to use. Pick and choose from various NOW TV Passes (Sky Cinema, Entertainment, Sky Sports, and Kids) to create a combination that suits you.

Binge on over 250 Box Sets on Demand, including addictive new shows and award winning dramas with 11 of the best pay TV channels including Sky Atlantic, Discovery, MTV and FOX through the NOW TV Entertainment Month Pass. Or catch the biggest blockbusters you missed at the movies with a premiere a day on the NOW TV Sky Cinema Month Pass. Catch the biggest matches and live events on 7 Sky Sports channels for a day, week or month with a NOW TV Sports Pass. And why not keep the kids happy too, with all of their favourite shows on six live dedicated channels including Nickelodeon, NickToons and Cartoon Network with a NOW TV Kids Month Pass.

Want broadband and calls with no ties? The NOW TV Combo is the UK’s first ever contract-free triple play bundle, offering the latest and best TV, unlimited broadband as well as a range of call packages, all on your terms. For more information visit nowtv.com.

Title Partner

NOW TV

Event Partners

Twitch

Gfinity

Simba

Watch This Space

Award Partners

NOW TV

Simba

Twitch

Loreal

Scuf Gaming

Sizzle

Thomas Lyte

Snugg

Gamesindustry.biz

Official Suppliers

Loreal

GT Omega Racing

Thomas Lyte

Raven

Media Partner

Gamesindustry.biz

Event Officiator

Deloitte

Charity Partner

Movember