ReKTGlobal, Inc. is a marketing services and brand consulting company for the esports industry founded in 2016. Under their competitive games division, they own the pro team Rogue which includes a League of Legends European Championship franchise and the London Call of Duty franchise. With their recent acquisition of Greenlit Content, ReKT has produced content for or represented dozens of clients in the gaming industry, including State Farm, HyperX, NBC Sports, and more.
State Farm, a top marketer in North America, has long been a significant sponsor of traditional sports leagues and their teams. With esports, ReKTGlobal helped to craft an activation strategy that helped to mirror the most successful aspects of their partnerships in traditional sports and also create campaigns that engage and educate fans, not just sell products. State Farm embarked on this journey after reading a Nielsen report that stated that “Insurance Services” and “Financial Services” were the two industries that fans wanted the least in esports. With that in mind, ReKTGlobal worked with State Farm to develop an approach that, at first, ran no traditional media spots and instead developed educational and entertaining programs to engage core audiences.
The strategy and campaign started with a marquee position in the League of Legends North American League Championship Series (NA LCS) including a position on the State Farm Analyst Desk; three different in-broadcast segments including use of their popular Assist of the Week spot from traditional sports, in-broadcast signage, and several live event activations during the LCS split finals. Along with the NA LCS, State Farm is a sponsor of the Rocket League Championship Series (RLCS) and the NBA2k League. The focus of the approach in all of these leagues was to reject traditional ad roll, in favor of short form in-broadcast programs that resulted in positive or neutral brand sentiment given how sensitive fans are to new brands entering the space.
The target audience for State Farm’s esports initiatives were younger fans who were core esports viewers. The strategy was created to gain real credibility from fans and show the core audience that State Farm was not here to just run a few ads, but actually create programs that resonated with the audience from the get-go and allowed State Farm to more aggressively market to this demographic in the future. Once credibility is gained from core fans, they evangelize the brand and segments to casual fans.
In 2018, insurance and financial services were the least wanted by esports fans, but by the end of the year we, through direct survey and Nielsen measurement, had as high as 90% explicitly positive approval ratings for our league sponsorship activations. In addition, State Farm was selected as Brand of the Year at the Tempest Esports Awards for their efforts in the industry.
At 100,000 sq ft., Esports Stadium Arlington is the largest dedicated esports facility in North America. The facility serves as a turnkey solution for esports events and productions, built to serve the unique needs and demands of the esports community.
Men are facing a health crisis that isn’t being talked about. They are dying too young, before their time. The Movember Foundation is taking action and we need your help.
We are the official destination marketing organisation for the city of Arlington, Texas.
Our mission statement is:
THE ARLINGTON CONVENTION & VISITORS BUREAU MARKETS AND DEVELOPS THE CITY AS A PREMIER SPORTS, BUSINESS AND LEISURE ENTERTAINMENT DESTINATION TO ACHIEVE NEW TOURISM SPENDING BENEFITS FOR THE VISITOR INDUSTRY, COMMUNITY AND ITS RESIDENTS.
This simply defines our goals and ambitions as we strive to make Arlington, Texas, a top destination for meetings, conventions, groups and leisure travellers.
Arlington CVB was founded in June of 1972 with its first board of directors. Originally a division of the City of Arlington, the Arlington CVB became its own independent bureau 20 years later in 1992.
The Koyo Store is an entertainment and games merchandising specialist creating bespoke merchandise in the form of pin badges and achievement coins.
Secretlab was established in 2014 with the mission of providing every computer user with a quality yet affordable chair. The solution is simple: Selling top-quality chairs direct—so customers don’t pay for retailers or distributors’ mark-ups, while maintaining the best customer and aftercare services. Today, users have upgraded their seating experiences in over 40 countries worldwide—such as the United States, United Kingdom, Canada, Australia, Singapore, and across Europe and South-east Asia.
In our world, there’s no room for the average or the mundane. We help businesses connect with their clients by creating products that are innovative, relevant and compelling. And because we have worked with some of the world’s most demanding businesses you can be sure the integrity of your brand is safe with us.
The narrative of the story behind our designs is all important; this requires a deep understanding of your brand values and the message you wish to project. Only when we understand your target audience and the context of the gift can we truly begin the creative process.
We start with the premise that what you are looking for is unique and probably doesn’t exist; if it did you will have found it already. Working with you to define the brief, our highly creative design team will develop merchandise that will stand out from the crowd and give your brand real cutting edge. Award winning solutions with integrity.
Since 2005, Sizzle Creative has been working with an eclectic mix of B2B & B2C clients to maximise the effectiveness of their online & offline marketing activity.
As a full-service creative agency, we deliver innovative, holistic strategies to target customers throughout the life-cycle and maximise the impact of any available touch points.
This methodology has seen us develop a market-leading voting platform for the ‘Esports Awards’ and delivered an exponential growth in voting numbers and brand engagement.
Sizzle Creative is listed and Recommended by ‘RAR’ (the Recommended Agency Register), is a certified Google Partner Agency and an Accredited Bing Ads Professional.
We have a passion for esports and are actively looking to support emerging and established esports talent.
Maika’i Copenhagen Is a Danish based production and design company, with speciality in high-end merchandise and esports gear.
Scuf Gaming®, global leader and innovator in esports and winner of Esports Industry Awards “Esports Hardware Provider of the Year” Award for 2016, provides tactical gear for elite gamers where over 90% of the top professional gamers in the world use SCUF.
Selling high-performance customized gaming controllers and accessories for PC and console, SCUF offers a number of functional and design features custom built to increase hand use and improve gameplay. Built to specification, SCUF controllers cater for competitive and casual gamers who recognize that one size does not fit all.
Today, SCUF Gaming’s® innovations are covered by more than 90 granted patents and designs, and another 50+ pending patent applications that protect 4 key areas: back control functions, trigger control mechanisms, thumbstick control area and handles, and side action controls.
Scuf Gaming is the official controller partner of major gaming leagues, including CWL, MLG, ESL, UMG, Gfinity and EGL. With operations and production in North America and Europe, Scuf Gaming also provides a variety of accessories and apparel specifically designed for elite gamers.
Duncan is CEO and co-founder of Scuf Gaming. He oversees the company’s overall business operation, vision, product design, and growth. With over 15 years of experience in telecom and technology, Duncan decided to pursue his passion for video games and made a switch to the gaming products space when he founded Scuf Gaming in 2011. At the time, professional gaming was still in its infancy, and Scuf effectively created a new market for professional, feature rich, customized gaming controllers. He developed key relationships within the professional gaming community to advance controller design and deepen Scuf’s presence in the growing esports market. He is named on over 100 controller patents and has leveraged Scuf’s intellectual property to expand the business through key partnerships with other major gaming peripheral companies.
Ryan oversees three businesses at YouTube, which includes Gaming, Telco and Tech, as well as the growing Virtual Reality business. Ryan leads a team from around the world to manage global Gaming Publisher partnerships, Top Gaming Content Creators, live streamers and Esports Leagues. In addition to his Gaming role, Ryan leads the VR/AR and Telco & Tech businesses overseeing global strategy, content and partnerships, budget development, P&L, and cross-functional work for these respective businesses.
Ryan joined YouTube in 2014 to create the Gaming vertical, and has since lead Gaming at YouTube to be the most watched Gaming content platform in the world, and has also done the same for the Virtual Reality video business on YouTube.
Previously, Ryan worked in senior roles with major gaming industry companies, including Vice President of Programming with Major League Gaming and Head of Live and eSports at Machinima. As a prominent Esports personality, Ryan is known for his strategic contributions in growing the Esports scene while in his former roles, and as a New York Times Best Selling Author for his work on OpTic Gaming: The Making of Esports Champions. Ryan also was listed on Forbes 30 under 30 in 2014 for his work in the Gaming industry.
